Arina Digital

Arina Digital was founded in 2017 in Istanbul to provide digital marketing services under the brand Z-Takımı.
Due to difficulty of its pronunciation and spelling, we initiated brand renewal activities. We looked for an identity that is consistent with both our desire for protecting our local values and our international activities. After reviewing hundreds of images, we decided our logo to be derived from Hittite Sun Disk symbol. Since Hittite Sun is a symbol of Hittites, one of the earliest urban civilisations in Anatolia where we come from, Hittite Sun would emphasise our Anatolian origin. Moreover, “The Flower of Life” figure within the Hittite Sun Disk was also recognised and adopted in ancient civilisation cultures, in a very large geographical area extending from China to South America and Europe to Asia. It is possible to see the Flower of Life figure on the walls of a temple in China,
We derived logo from the Hittite Sun Disk since it emphasizes that our ancestors lived in the fertile lands of Anatolia and we are living in harmony with all cultures around the world.
Then, we chose Arina for our brand name. Arina is derived from Arinna, a Hittite sun goddess.
At Arina Digital, our goal is to create a culture, in which all our stakeholders are happy and we create value for all people through our activities.