Conversant, Inc

Conversant made us able to reach wide numbers of audiences and we always reach the scale we desire or our campaigns. It allowed us to give considerable details on what we are looking for out of its audience targeting capabilities. For me, it also has delivered a higher eCPM than Adsense.

Although Conversant has the ability to target a broad scale of audience, what they’ve reached were mostly not qualified in-market shoppers. I also noticed that it is not performing well on CPC and CPM bases and it is also confusing because it has lots of product offerings. It also doesn’t enable third party creatives if your site starts with “https://”

In general, Conversant has great reporting capabilities and it allows us to build ads that reach the audience that we desire to reach. It is very easy to use and great for B-to-C clients and has lots of good retail data. I suggest that you run a test with Conversant to know whether it is effective for your brand because I can see that its performance will vary depending on your brand and campaign goals.