Softline Solutions

This was a digital marketing company I reached out to recently to learn whether they were the best fit for our integrated marketing campaign to be implemented in the near future. They had a lot of certifications including Google, Amazon, Facebook, Youtube, DoubleClick and others which showed a lot of dedication to their level of knowledge and I loved seeing that. They were accredited in the Better Business Bureau with one complaint which was resolved in the last three years so certainly was not a factor in my decision. This external transparency for a prospect just learning about a company goes a long way to facilitate my trust. They currently had a SEO Woorank of seventy eight which is very respectable indicating that they were practicing search engine optimization for their own business. I like to see digital marketing companies which lead by example and use their own services. It's surprising to see other highly rated companies offering search engine optimization with a Woorank score in the fifties or sixties and for a prospect to expect that they are truly experts in this vast ever changing industry such as SEO, and it's not the case here so that's all good. They had a solid blog with a lot of valuable content for prospects which is kept up to date. Another indicator that they were staying current in the field and I appreciated this too.

I do wish there were verifiable case studies with proven client success stories to learn about. I didn't see any testimonials or case studies from clients at all which would usually be a red flag in my books but they provide ample credibility in other ways so it's not an issue enough to prevent myself from contacting them to learn more.

The company made a point of stating they are trustworthy and I appreciated it. Based on the top rating in the BBB along with their promise which was solid there is no doubt about their professionalism. They do offer minimum pricing on their site for PPC, SMM and SEO which I appreciated as well. So I reached out directly in order to learn more about their offers in detail and received a response from Neil which I appreciated. Though we had made our choice otherwise by this time I certainly believe this company to be legitimate and could help you grow your business.

Everyone was so nice and friendly. I really felt they could get the job done.

They couldn't get the job done. They advertised a 63% increase in ROI and instead my sales dropped 80%. Absolute catastrophe.

It's funny how on these reviews it's so simple for someone to get a family member or friend to write one for you. You should be cautious about the positive ones but the negative ones you know are true as the owners would not have a friend write them a bad review. Here is my experience with Softline from Sept 2016 to November 2016, not 2010 like a couple of the reviews..... It takes a lot for me to take the time to write a review but I feel that this company's misleading advertising and terrible performance warrant that. Before I continue, I want to emphasize this was my particular experience with them and I am not speaking for anyone else, but I can say that in the 22 years I have been in business, this company is the worst I have dealt with. Now, don't get me wrong. Everybody was very nice and everybody tried to achieve the goals they advertise but in business you don't get an "E" for effort or a "participation trophy." A business is rewarded by it's results and generally the better the results the more they charge, as they should. This could get a little lengthy so to summarize, AVOID THEM LIKE THE PLAGUE! Around the summer of 2016 I started getting these email ads from Softline Solutions advertising all kinds of good stuff. I have several websites for which I have been managing the Google AdWords PPC campaigns but their ads sounded so enticing that I figured I would give them a call. I mean, they said stuff like "We create PPC campaigns that deliver immediate results" (the only immediate result I got was a 90% drop in sales the first month...ouch!), they also mention a drop in the cost per click (mine doubled), or "63% more ppc conversions" (mine dropped 80% in 3 months) and, my favorite, they strive to make us an advertising unicorn which is a Google advertiser who achieves a click through rate in the top 1% of all advertisers. They say that in business terms that means 6 TIMES THE CLICKS AT 1/2 THE COST! Well, who doesn't want that. Only thing is I got 1/3 as many clicks as I was getting before which means if they are promising 6 times the number of clicks, I should have gotten 18 times the number of clicks I actually got. And on top of that, there was no disclaimer like "results may vary" or anything like that. Later on when you sign up they have you sign a boilerplate contract saying they are not responsible for anything that has happened, is happening or will happen...lol But the ads are so great and everyone there is so enthusiastic the concept or possibility of failure was never brought up by anyone, until we failed, of course. Anyways, I call them up at the beginning of August and I get this very friendly guy on the phone who I assume is sorta like a salesperson/info provider whose job is to answer any questions you may have and enroll you and who knows what else. Now, my website has around 45 pages so he looks it over and tells me that they have to do some pre-launch preparation on the site before the campaign could be launched and that the fee for that is $4000 and then my monthly management fee would be $350/month. Well, what he didn't know is I had been in touch with another Google partner that does the same stuff they do and they charge $399 for the set up and $299 monthly fee. Upon hearing this, he dropped the price from $4,000 to $899! Now this may seem great to some but it was obvious I was getting gouged. You don't just drop your price by more than $3000 unless you are overcharging someone. Maybe he was on commission, IDK, but that was the first red flag which I vapidly ignored. It is clear that prices are highly negotiable and vary frequently. From Nov 22-30 they were offering the set up fee for free and a 24% discount on the management fee. That was nice for Thanksgiving but makes me feel I didn't get much for my $900. But, as I mentioned before, results are what matter. I have no problem paying good money for good results but paying good money to have your sales drop 80% as opposed to increase by 63% as they advertise...that's just not right. This is getting too long. To make a long story short, my sales dropped about 80% from Sept to Nov, 2016. After viewing the catastrophic performance of my campaign for Sept and Oct, they were kind enough to give me one "AdWords friendly page" and charge me nothing for one month's maintenance fee. Supposedly these pages help your performance, and they may, but for me the page did nothing. And they cost about $175 each and as I have 45 pages on my site, it would have cost me almost $8000 to have them create them and they would not have worked for me. I can't speak for others. But had they told me about the $8000 for the AdWords friendly landing pages from the beginning, I would have moved on. In any case, I guess I should feel lucky that I didn't waste another $8000 on those. As I mentioned, they may work for other. This was MY experience which I would describe as a nightmare. Having 3 sales in the month of Sept when I should have 30 is upsetting but they say it can take 30-60 days to see real results. Well I stuck it out for 90 days and threw in the towel. I didn't get a unicorn...I got a burro, and a lame one at that!

They concentrated in decreasing operating costs at the same time increased business by creating geographical pay per click campaigns. This was key for my business since my costs are mostly driving home to home and to supply stores.

Sam was actually very prompt and always answered any questions i had. He was very knowledgable in regards to the type of buisness im in which is residential pool cleaning and repaires. The concerns i had about going to Softline Solutiins would work or not was all alleviated and put to rest after speaking with Sam about how to move forward and growing my buisness.

It's been nothing but positive since im getting plenty of calls and traffic to my website were i have to unfortunantly turn away buisness because i cant keep up with demand. Future i would need to hire more employees but this is a secondary income and i could'nt be happier.

They made everything so easy for me to understand. They told me exactly what they were going to do regarding SEO and PPC and delivered. I am very grateful to them for taking my business to the next level. I cannot begin to tell you the level of growth I have seen ever since they came on board. They give me detailed reports of my analytics and always inform me of any updates or changes being made to my account and an explanation as to why.

There really is none. I suppose I got lucky with having them as my marketing company.

Really a great company. I highly recommend them for SEO and PPC. I have and will continue referring clients to them.

Leo & Arpa are amazing at what they do. They made the process of transitioning from the current firm we were using to manage our SEM campaigns smooth and seamless even when the other company did not.

There is nothing we would change. In fact, from the sales process to on-boarding, and then management the entire team has been exceptional making us feel like we have a true partner and not just another vendor. In fact, what was impressive is that even their sales team is required to be Adwords Certified!

Since we started with Softline Solutions, our acquisition of new business has increased. Actually, we have raised our overall SEM budget and with the teams help have expanded into new paid search channels that we didnt even know existed.

Genuine ownership. Open-door policy is an understatement. Great folks that are passionate about what they do and how they do it.

Based on my knowledge and experience, I believe Softline Solutions to be one of the premier companies of their type in the Nation.

I even dealt with Softline not only as an employee, but as a customer as well, when I needed a new web site, and my new site left me feeling satisfied and proud of my web presence. Since launching my new site, other players in my industry have complimented me on my site, telling me they wished their web site looked like mine.

I met with Softline Solutions as we were looking to launch a new product. I had met with a couple of other PPC marketing companies previously, but just wanted one more input before we decided on which company to work with. I am so glad that we met with Softline. From the first few minutes of sitting down with their team, we were impressed. They explained to us all the different options we could deploy, options that the other companies had not even mentioned. They even were very upfront as to which approach would be best for our particular product. What I was very impressed with was the fact that they not only understood the marketing side, but also the distribution and production side of our business. They explained about not over extending ourselves and even suggested to have a ramp up period, by marketing to select regions instead of nationwide initially in order for our production to be able to keep up with the demand. I felt at ease with Softline knowing that they were more concerned about our success versus trying to sell us their products. Needless to say that we have had an incredible experience as well as a very successful product launch and a continued success. We have recently expanded our marketing to nationwide, but I'm glad that we took their advise and started small, as our production would not have initially be able to cope with the demand in orders. Also they have made themselves available to us for any and all questions we have, whether marketing related or other.

I can't think of much other than I wish we had found them a lot sooner.

Great company to work with, friendly and knowledgeable staff. Overall had a great experience and continue to work with them. In fact, we have out sourced all of our marketing to them. Very pleased with the results.

I remember in the beginning I was frustrated from the previous company i had hired and the PPC Specialist at Softline scheduled a 30 minute call with me (which went well over that) to review the account. He explained exactly what they were going to do and how they were going to fix the issue and assured me we'd be able to overcome the concern i had.

There really isn't anything bad i can think of to mention here bout Softline Solutions other than they weren't in the same office building as us.

I had worked with a handful of other marketing companies that promised certain deliverables and neither of them were able to deliver 100% of what was discussed. A friend referred me to Softline and the first thing that came to mind was "oh another marketing company". I gave them a shot since they were referred by a successful business owner. What a great decision that was! They didn't over promise but definitely delivered on what was proposed and some! I highly recommend Softline Solutions for any PPC campaign, they are truly industry experts. Thanks guys.

The team at Softline Solutions did an exceptional job of getting my products the online visibility that they needed. Before hiring Softline, I was struggling to get my diverse portfolio of mobile apps any awareness in the vast online market. They developed a custom tailored strategy for my business, with both long-term and short-term goals, so that I can see immediate results. Every aspect of the strategy, from my website, to the SEO plan, to social media utilization, was explained to me upfront and in great detail. The team at Softline gives you the sense that they genuinely care about seeing your business succeed. The overall combination of knowledge, honesty, trust, and professionalism is what made Softline Solutions the best choice for me.

I wouldn't change a thing. My experience with them could not have been any more pleasant. Very reputable company with a knowledgeable team.

The best decision I've made for my business is hiring Softline. My site traffic and downloads have both seen a steady increase. They're currently working with me on developing a strategy to increase ad revenues.