TrendKite

The interactive reports are amazing and somewhat customizable. It is also very easy to use especially once they are already set up. Their customer service is also impeccable. They have the most responsive live chats which will walk you through anything if you are experiencing some issues. I specifically like its visual representations of PR activity and share of voice reporting.

I must say, some of their widgets are quite limited which limits you to five individual pieces of coverage on your top articles section instead of being able to make a report showing coverage clusters by topic which is not what clients often want to see. Other than that, I like the software so far.

In general, we use this product to provide beautiful and excellent, customized coverage reports with data for clients. Although some data can be left out and some gets included even if it should not be, I can see that this platform continues to improve. It is a great tool that helps agencies and brands build accurate and timely coverage with ease.